+320% engagement, +180% followers
+55% direct inquiries
Digiocular took over social media for Hotel Satsang Grand, a hotel whose posting had been irregular and reactive. With a Reels-first calendar built on a four-pillar content plan, engagement rose 320%, followers 180% and inbound DM inquiries 55% within three months.
Client: Hotel Satsang Grand
At a glance
Engagement lift
Follower growth
DM inquiries
Time to results
What needed solving
Hotel Satsang Grand had a strong physical product but flat social numbers. Posts went up irregularly, captions were templated, and the calendar was reactive rather than strategic.
What we did
Storytelling framework
Built a 4-pillar content matrix: Rooms, Food, Guests, Behind-the-scenes.
Reels-first calendar
3 Reels + 2 carousels per week, all batched in monthly shoots.
Growth-loop captions
Hooks tested weekly; best-performing formulas reused.
Analytics-driven timing
Posts scheduled around the local local-tourist scroll window.
DM funnel
Inbox templates for inquiries, with handoff to the front desk.
Quarterly creative refresh
Avoids the 'same post 12 times' fatigue.
What changed
Three months in: +320% engagement rate, +180% follower growth, +55% inbound DM inquiries. The hotel's brand started getting recommended in local WhatsApp groups organically.
Engagement lift
Follower growth
DM inquiries
Time to results
Built with
“Our DMs used to be silent. Now we get inquiries every single day — most of them from people who'd never heard of us a month earlier.”
— Hotel Satsang Grand, Hospitality
See it live
hotelsatsanggrand.com
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