10× organic reach in 60 days
+40% direct booking inquiries
Took a premium hotel from no social presence to 10× organic reach. Cinematic Reels, Instagram grid curation, weekly reporting.
Client: Hotel Vagmi
At a glance
Reach growth
Engagement
Direct bookings
To results
What needed solving
Hotel Vagmi was a beautifully designed boutique hotel that nobody could find. Instagram was sporadic, the website wasn't ranking, and every booking came through OTAs charging 18-22% commission. Direct revenue was leaking.
What we did
Brand-cinematic Reels
Weekly shoots of the rooftop, suites, food — colour-graded for Insta, not generic stock.
Grid curation
Tightly curated 9-tile aesthetic; one look, repeatable monthly.
Local discovery push
Geo-tagged content + local hashtag strategy for India travellers.
Website refresh
Photo gallery, schema.org markup, one-tap WhatsApp booking CTA.
Direct-booking funnel
Instagram bio → website → WhatsApp inquiry. Bypasses OTA commission.
Weekly reporting
One Slack DM every Monday with reach, saves, inquiries. No dashboard logins required.
What changed
In 60 days, organic Instagram reach grew 10×, engagement rate jumped 250%, and direct booking inquiries via WhatsApp rose 40%. Each direct booking saved roughly $20-30 in OTA commission.
Reach growth
Engagement
Direct bookings
To results
Built with
“Bookings used to come from Booking.com taking 20% off the top. Now half my bookings come from people who DM'd us on Instagram. That's a different business.”
— Hotel Vagmi, Hospitality
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